Since 2002, Lovesoul have not only established themselves worldwide as DJ’s and online personalities, but they have also created a viable media opportunity.  Lovesoul create market impressions in the following ways:

Through Lovesoul.TV – their online news, reviews and celebrity interviews blog
Through crowd interaction at live events (branding the DJ’s with clothing, placing products, have lovesoul convey messages to the crowd)
Through youtube and the long tail
As tastemakers on the music and new media circuit in London, LA and NYC
Through syndication on other blogs, social networks and twitter (see people sharing lovesoul’s videos on twitter here)

Notable exposure includes:

Live (VIP, Corporate and Public Events)

– 2006 Russell Peters UK Tour VIP Afterparty in Soho [video]
– 2007 Russell Peters UK Tour VIP Afterparty at The Penthouse
– 2007 DJ Fricktion India Tour Support
– 2007 DJ Fricktion Greece Tour Support [video]
– 2007 New Years Eve Party at Prohibition
– 2008 Resident DJs for Humili-Asian [link]
– 2008 Chill Factore Snowboard Competition Sponsored by Ten Hertz Clothing [video]
– 2008 MOBO Awards Afterparty [Newspaper]
– 2008 Guardian Media Group’s EconMusic Conference [Reuters video]
– 2008 New Year Eve Party at The Gherkin Tower [video]
– 2009 Residents at The Comedy Couch [link]
– 2009 Lingerie Collective Show at London Fashion Week [video]
– 2009 JP Morgan Comedy Show
– 2009 Nomura Bank Media Division Party
– 2009 MOBO Nominations Press Party
– 2009 G-Spot Cosmetics Catwalk Fashion Party at London Fashion Week
– 2009 Savills Private Finance Company Party
– 2009 London Stock Exchange and EDX Product Launch Party


– 2006 Canadian Music Week TV Campaign – 4 City Tour – Canada – 6 Million Impressions [video]
– 2008 BBC’s Buy It, Sell It, Bank It [video]


– 2007 Wake-Up Show – Power 106fm – Los Angeles – 11 Million Radio Impressions [video]
– 2008 Westside FM – London – 80,000 Live Radio / Web Impressions [video]

Podcasts / Online Streams

– 2008 Swara Sessions Episode 4 (from 34mins) – 25,000 plays in first week – [link]

Additional Print

– Observer Coverage [newspaper]

Sponsorships / Brand Tie-ins

– Serato Scratch Live [link]
– Flip Cam [link]
– Ten Hertz Clothing
– Arc Clothing

Successes with Online Video (stats correct as of 6th Aug 2009) – For up-to-date stats, click each link.

– Exclusive VIP Footage with Russell Peters at the 2006 After Party – 12,173 spins [video]
Raekwon The Chef Vs Dynamo The MagicianPart 1 – 3,428 spins, Part 2 – 4,298
Michael Jackson Dancer Auditions [aggregated] – 3,859 spins [video]
Raekwon the Chef, London Press Conference, Part 1 – 1655 spins, Part 2 – 879 spins, Part 3 – 717 spins, Part 4 664 spins
Kanye West, Q-Tip, Mr Hudson – Michael Jackson Tribute – 513 spins [video]
Pras Michel of The Fugees talks Barack Obama in NYC – 2,983 spins [video]
– Making the video – Shizzio feat. TQ ‘Rockit Girl’ – 1,311 spins (over 2 posts) [video]
Mams Taylor‘s First Ever Interview – 3071 spins [video]
Collie Buddz in LA – 2,118 spins [video]
E-40 Shot Backstage at Microsoft Zune Festival in LA – 553 spins [video]
Sway backstage in at London Astoria – 624 spins [video]
Evidence of Dilated People announces new album – 1,024 spins [video]

Other celebrity videos done in conjunction with lovesoul include (each name hyperlinks to video):

Lemar, Lethal B, Fatman Scoop, Chipmunk, Kelly Rowland, RZA, Bobby Valentino, Rahzel The Human Beatbox, DJ Bobbito Garcia, Method Man, Ny Grey, DJ Spinderella of Salt ‘n’ Pepa, Pharoahe Monche, Joell Ortiz, DJ Revolution, Nihal (Radio 1), David Banner, amongst others.

Additional Production Courtesy of Abs Pabari, for Lovesoul.TV/, and DJ Fricktion, for Strictly Tuned Productions.

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