Posts tagged jaya
Here we go, the full version of last Tuesday’s big music and social media panel, chaired by yours truly, in the heart of London town, with a great set of speakers. An abridged version on the way soon for your shortformers. Put your thinking cap on… now…
Here’s that back story. I first met Jaya in a little coffee shop in Moorgate about 2 years ago at a charity fundraiser. She was performing with us, Serese and a few others. She could sing the granny pants off Queen Elizabeth, but wasn’t much of a talker, so I took her email and passed it on a few months later to Ara of JumpOff.TV (who need a vocalist for something or another). It bounced back, I wasn’t impressed.
Then last year, we were DJ’ing at The MOBO press party. I’m having coffee in Starbucks with Paul H, Vik Lovesoul and Sumit of TheHipHopChronicle.com and she walked in with one of the VERY FEW smart cookies of the urban music scene, Ben Wynter. This time, she was friendly, engaging and overall pleasing to be around. Ben told me he was going to release Jaya on a single deal with some major label. Thinking back my first encounter at the charity event, aside from the voice, Jaya was voluptuous and very sexy, and knew how to show it. What’s different this time round is that Ben and the team have been able to actually market it (minus a few curves that I think the coffee shop and I witnessed, relegated sadly to our memories).
Ask any Asian female act that hates my brutal honesty, and they’ll tell you that sex appeal is what’s been missing to help these artists cross over. Until today. The playing field just got a LOT more competitive ladies, and everyone is going to have to step their game up. Great catchy song, incredible visuals and the record is the right length, without too many changes thrown in musically. Time will tell how far this career will go, but it’s one of the best starts I’ve seen to date. Ben… send me that record son!
OH PS – 303 views on YouTube. Y’all can kiss my ass if you think I’m gonna be late on s–t in 2010.